Day/Night Test: How Eden Test is a crash course in sports marketing - World News

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Friday, November 22, 2019

Day/Night Test: How Eden Test is a crash course in sports marketing

Jagmohan Dalmiya was known to have used his marketing acumen to promote cricket in a way no one had done before. Sourav Ganguly may have gone one better in a bid to draw the crowd back to Test cricket by presenting it in a manner that makes it extremely appealing visually.

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